Alejandra Cullen Benítez

Alejandra Cullen Benítez

Economist

Alejandra Cullen Benítez

Alejandra Cullen Benítez is an economist and master in public administration with more than 25 years of experience in digital transformation, institutional development, and business structure creation in the public and private sectors. Her career is distinguished by her ability to integrate organizational and technological modernization projects in financial institutions and public agencies to strengthen financial inclusion and institutional efficiency in Mexico. She is currently an advisor to the Federal Mortgage Society and the FONADIN financing subcommittee and has served on various boards of directors of financial institutions and civil society organizations, including FINSOCIAL, SEFIA, Financiera Sustentable, the Mexico Foundation at Harvard, and APAC. She is a regular contributor as an analyst on UNO TV, a member of the artificial intelligence research line at the UNAM Institute for Legal Research (LIDIA), and a contributor to Siglo XX, where she collaborated on the creation of the study “Towards a public policy for financial inclusion, opportunities and challenges for Mexico.” In the academic field, she has completed executive programs at Oxford (Saïd Business School) and the IPADE Business School, consolidating a comprehensive vision of technology, finance, and governance.

Trustworthy by Default: Designing Digital Finance People Choose to Use

As digital finance expands across Latin America, public confidence in these systems remains fragile. From embedded fintechs to traditional banks, trust is increasingly shaped by transparency, accountability, and user control, not just access. This session brings together financial leaders, innovators and advocates working at the intersection of technology, regulation, and consumer protection to ex…