Latin America has narrowed gender gaps in account ownership, yet women remain 9.4% less likely to use formal financial services. Access alone is not enough; products must be usable, trustworthy, and relevant to daily life. In Mexico the conversation is shifting toward financial wellbeing and resilience, linking money to priorities such as health, family stability, and education. This session examines how a wellbeing lens can offer a more compelling entry point and how open, interoperable payments can support that shift.

We will ask how institutions and fintechs can design for usability and agency, not only access; what roles trust, cultural barriers, and financial literacy play in real-world uptake; and whether tying services to outcomes like healthcare, schooling, or family security can unlock broader participation.